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QUESTION 1

DRAG DROP

You need to create a lead scoring model based upon fixed rules as well as behavior rules.

Which scenario corresponds to each rule type? To answer, drag each scenario to the appropriate rule type. Each

scenario may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to

view

the content.

NOTE: Each correct selection is worth one point.

Select and Place

Correct Answer:

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads

QUESTION 2

DRAG DROP

You are a marketing administrator.

You need to edit a web page that contains a form used for holiday offers. The page and form are visible to the outside

world.

Which five steps, in order, are needed to complete your task? (Choose five.) To answer, move the appropriate actions

from the list of actions to the answer area and arrange them in the correct order.

Select and Place:

Correct Answer:

QUESTION 3

In preparing for going live with your customer journey you select “Check for Errors” in the command bar.

Which three functions does this command provide? (Choose three.) Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

A. checks for common errors and shows an error message with advice for fixing them

B. makes sure all required marketing emails and pages are assigned and published

C. checks to ensure prerequisites are met

D. checks for active links to the marketing services that host your email messages

E. makes sure all required target segment(s) meet your goals

Correct Answer: ABC

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/customer-journeys-createautomated-campaigns

QUESTION 4

You are the manager of Internet sales for your company.

You have been asked to create and distribute a post-purchase survey to both registered and guest customers

purchasing on your site.

Which three things will be true about the distribution of your survey? (Choose three.) Each correct answer presents a

complete solution.

NOTE: Each correct selection is worth one point.

A. When distributing your Dynamics 365 for Marketing Survey, you may invite either anonymous or non-anonymous

respondents.

B. An optional invitation email, utilizing either a direct email or an email template, may be sent to each potential nonanonymous respondent.

C. As an option, the design of your survey can include a limitation that restricts multiple completions by a single nonanonymous respondent.

D. All respondents will receive the exactly same hyperlink to connect them to the survey that you are inviting them to

complete.

Correct Answer: ABC

References: https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/distribute-survey

QUESTION 5

Note: This question is part of a series of questions that present the same scenario. Which question in the series

contains a unique solution that might meet the stated goals. Some question sets might have more than one correct

solution,

while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not

appear in the review screen.

The corporate marketing team has developed a branding strategy that includes five mandatory components and visual

requirements that must be incorporated for all materials.

The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all

five standards.

You need to ensure that future emails adhere to these standards.

Solution: You create an approval process on the template records. You restrict usable templates to only those that have

been approved.

Does this meet the goal?

A. Yes

B. No

Correct Answer: A

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